Experience & Education
EXPERIENCE
Digital Engagement Specialist
Jan 2024 - Present
Grain & Protein Technologies (formerly owned by AGCO)
Assumption, IL (remote position)
In this role, I serve as the marketing specialist for the GSI brand, maintaining brand continuity and product promotion. I create content for new product launches, campaigns or promotions, newsletters, advertising, press releases, and email communications as well as manage the brand’s social media platforms, creating content and analyzing metrics and trends. I also coordinate the tradeshow booths for the brand.
Global Digital Engagement Specialist
July 2022 - Dec 2023
AGCO - Grain & Protein Division
Assumption, IL (remote position)
​In this role, I created and executed marketing automation content and journeys within Salesforce Marketing Cloud, targeting customers at different stages within the customer journey. I worked closely with the regional marketing managers to support their campaigns and marketing automation needs for their region. I also helped support lead engagement and lead generation on the website and worked closely with our vendors and the sales team to collect, convert, and manage these leads for sales or future engagement.
Regional Marketing Specialist
Feb 2021 - July 2022
Taylor Morrison, Inc.
Sarasota, FL (hybrid position)
Taylor Morrison is a national company and the fifth largest home builder in the nation. In this role, I managed email drip campaigns via Pardot, a marketing automation tool within Salesforce, for both automated drip and manually timed drip campaigns. These drip campaigns relied on calendars and schedules that are created for each new community, ensuring that customers have a cohesive and thoughtful journey throughout the campaign that can take them through the entire cycle of the community from coming soon to sold out, depending status of automation and when the customer enters the database. I also managed the website for the entire SW Florida region, creating and maintaining the community landing pages to keep them current with community needs. In addition, I used a variety of online tools to create surveys and forms for different marketing and sales needs as well as compiled web traffic trend reports that were shared with the sales and marketing teams.
Assistant Director of Communications
April 2015 - Feb 2021
Ringling College of Art + Design
Sarasota, FL
Internal & Online Communications Coordinator
Mar 2008 - April 2015
Ringling College of Art + Design
Sarasota, FL
In this role, I helped research new ideas and methods for digital marketing, executed marketing objectives to reach target audiences, assisted with managing staff, and overseeing projects to ensure timely completion. I also assisted with overseeing brand and content usage including website, ads, digital assets, press releases, and social media. This role was responsible for analytics and reporting, including organic and paid SEO, website, and advertising. I also managed the company tradeshow presence and departmental budget.
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In this role, I managed and updated the website, landing pages, and social media accounts. I also provided analytics and reporting for all of these. I was instrumental in starting Google AdWords and Facebook ads to reach target audiences. This role also wrote and distributed announcements to the internal audience and served as the liaison between Marketing and other departments.
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